|Program/Project Title||Strengthening business environment for the eco-touristic development of New Valley Governorate.|
|Location||New Valley Governorate|
|Start – End date||To be determined|
|Aid Channel||Italian-Egyptian Debt Swap Programme – III Phase|
|Type of Support||Grant|
|Applicant/Local Counterpart||Cooperazione Internazionale Sud Sud (CISS)|
|Implementing Institution||Cooperazione Internazionale Sud Sud (CISS)|
|Description||The project aims at strengthening the social and economic role of women and youth in New Valley by income generating activities strictly related to local needs and natural resources availability. The project aims at contributing to solve the structural weaknesses of local economy and the fragilities of the labour market in New Valley by providing literacy and vocational training for the promotion of a social inclusion policy and the implementation of a micro-small enterprises incubator for women and young people related to potential local eco-tourism’s economic sectors and supporting them with a marketing and communication plan.|
|Expected Results||1. Women and Youth supported in developing business activities (Micro and small enterprises);
2. Improved territorial marketing in an eco-touristic perspective.
3. Improved networking among key-actors for eco-touristic development in New Valley Oasis.
|Target Beneficiaries||The direct beneficiaries: 1) at least 100 young and women interested to operate in starting up income generating activities in handicraft, organic farming and ecotourism services; 2) at least 500 local stakeholders involved in developing the Ecotourism Development Plan; at least 100 firms both formal and informal involved in the Micro-Small Enterprises Incubator; at least 10.000 beneficiaries involved in the marketing campaign, at least 150 of key intermediaries in Ecotourism products.
The final beneficiaries of the project will be about at least 30.000 people living in the villages of New Valley.